OUR SERVICES
ORG STRUCTURE ASSESSMENT
Identify marketing structural improvements, streamlined workflow and cost savings opportunities (i.e. review agency contracts for advantageous retainers via personal relationships). Evaluate team contributions, skills, conduct creative assessments, review KPIs and quality of output.
Audit brand representation across owned, earned and paid channels to assess perception and marketing opportunities. Provide recommendations for public thought leadership, enhanced UX, streamlined messaging, branded content and partnerships to ultimately increase brand credibility and appeal to wider consumer base.
BRAND STRATEGY
Help scale brands and grow independent hotel portfolios in partnership with business development teams via strategic marketing playbooks and organization structure recommendations.
BRAND + PORTFOLIO EVOLUTION
ADDITIONAL SERVICES INCLUDE
BRAND AUDITS
BUDGET RECOMMENDATIONS
CONTENT MANAGEMENT
CREATIVE CONSULTANCY
FRACTIONAL CMO ENGAGEMENT
HIERARCHY AND ECOSYSTEM DEVELOPMENT
HOTEL WEBSITE CONTENT OPTIMIZATION
MARKETING REPORTING EVALUATION
MARKETING STRATEGY + PLAN DEVELOPMENT
PAID MEDIA STRATEGY
ASSESSMENT & GUIDANCE
PHOTOGRAPHY + VIDEOGRAPHY OVERSIGHT
POSITIONING / REPOSITIONING WORK
PRE-OPENING + OPENING MARKETING OVERSIGHT
PROJECT MANAGEMENT
PUBLIC RELATIONS
MANAGEMENT
STRATEGIC CONSULTATION & IMPLEMENTATION
STRATEGIC INTRODUCTIONS
TOOLKIT DEVELOPMENT
CLIENTS + EXPERIENCE
PREVIOUS EXPERIENCE
Booking.com
Dream Hotels
Highgate Portugal
Hotel Figueroa
Kimpton Hotel Theta
Moxy Times Square
Moxy Chelsea
Moxy East Village
Park Lane
Paradisus Resorts
The Joseph Nashville
The Joule
The Newbury
Viceroy Hotels & Resorts